MINNEAPOLIS, MINNESOTA, December 16, 2024 – Cablecast Community Media, a division of Tightrope Media Systems, has formed a new executive team to lead the business following President Steve Israelsky’s retirement on December 31. As previously announced, Tightrope co-founder and CEO JJ Parker will take on a more active role as CEO of Cablecast Community Media on January 1. He will continue in his capacity as Tightrope CEO, where he oversees the company’s Cablecast Community Media and Carousel Digital Signage businesses.
Dana Healy and Ray Tiley will also join the Cablecast Community Media leadership team on January 1, working closely with JJ to manage Cablecast’s business and technology functions as COO and CTO, respectively.
Dana was named Cablecast’s Vice President in January 2022, bringing 23 years of community media experience across multiple disciplines to the company. These experiences included leadership roles for community media operations in Massachusetts and Minnesota, serving as Executive Director for both organizations. Dana will continue to oversee all Cablecast sales and operations while bringing the Cablecast brand to a broader customer base, including an increased emphasis on serving local municipalities.
Ray transitions into the CTO role with 15 years of engineering experience at Cablecast, including seven years as Vice President of Engineering. Ray’s vision inspired the evolution of Cablecast’s product portfolio beyond cable playout automation and into new areas such as live streaming, video-on-demand and content delivery to Cablecast apps.
“Dana has introduced processes and strategies to Cablecast’s business operations that have created better outcomes for the customer experience, and as COO she will bring exceptional structure to the entire organization,” said Parker. “Ray has focused most of his efforts on the Cablecast product line since joining the company, and as CTO he will have the freedom to drive all product innovation for the division in ways that will help our customers more effectively reach their communities, grow their audiences and evolve their brands.”
JJ will closely collaborate with Dana and Ray on new initiatives that will take the Cablecast business into new areas, beginning with the launch of a new product brand that will surface in the weeks prior to NAB Show 2025. That show also marks the return of Cablecast to the NAB exhibition floor, where the company will exhibit in West Hall.
“Tightrope was formed in 1998 to provide flexible and affordable technology solutions for three underserved markets, including cable access television and digital signage,” said Parker. “My earliest responsibilities involved developing the Cablecast business and product line. I couldn’t be more proud to return to a leadership role of this business and working alongside Dana and Ray, both of whom have been strong contributors to the Cablecast business.”
About Cablecast Community Media
For over 25 years, the Cablecast Community Media platform from Tightrope Media Systems has enabled community media organizations and content producers to easily and efficiently engage viewers across expanding consumer platforms including cable channels, websites, mobile devices and OTT delivery. The comprehensive Cablecast product line provides flexible, tightly integrated solutions ranging from broadcast automation, playout servers, bulletin boards, closed captioning, and on-air graphics to Internet VOD, live streaming, and OTT distribution. For more information, visit www.cablecast.tv or call (866) 866-4118.
