Government Video Podcast Ep. 14 - Key Takeaways for Municipal Video Production from NAB Show New York 2024

Updated: Oct 18, 2024

Government Video Podcast Episode 14 cover image with the title 'NAB New York: Takeaways for Municipal Video Production,' featuring the NAB Show New York entrance at the Javits Conference Center, along with the podcast logo of a government building and microphone.

Hey there, GVP listeners. We're bringing you a special extra episode of the podcast this week featuring an inside look at the National Association of Broadcaster's East Coast event, NAB Show New York. As city departments continue to expand their video services, from live streaming city council meetings to delivering on-demand high school sports, the landscape is evolving fast—and we’re here to help you stay ahead of the curve.

Last week the GVP team gathered at Javits Convention Center in New York City to chat with some of our favorite vendors and operators and learn about some of the up-and-coming trends. In this episode, we're bringing some of those conversations directly to you.

Here’s a look at the key topics we covered:

1. Remote Production is the New Standard

One of the biggest trends we’re seeing is the rise of remote production capabilities. As more municipal video teams work with limited resources, the ability to manage broadcasts and live streams from anywhere is a game changer. With new tools allowing remote access to cameras, switchers, and intercom systems, even small teams can deliver high-quality content without the need for on-site staff. Remote troubleshooting and system adjustments are now easier than ever, allowing city departments to stay agile and responsive, even with budget constraints.

2. Expanding Resident Reach Through Live and Video-On-Demand Content

As we discuss in this episode with Andrew Levison at Community Media of Staten Island (CMSI), cities and community media centers are finding that live events—especially high school sports—are driving major engagement with residents. Streamlined multiplatform distribution solutions are making it easier for small operations to stream live from the field, while also offering video on demand for audiences to access later. Access to new audience measurement tools is helping CMSI track viewership, identify popular content, and tailor programming to community interests. CMSI has noticed that high school basketball games have become a hit with residents, with old game footage seeing a surge in viewership as players and fans review past seasons. Now more than ever, cities and community media operations have access to the tools that show them what residents really want to watch beyond public meetings.

3. Simplified Live Streaming Tools for Government Teams

Live streaming technology is becoming more intuitive, meaning you no longer need to be a tech expert to deliver professional-grade live streams. Solutions like those from Magewell are designed to make the technology “invisible,” allowing municipal teams to focus on creativity and content instead of complicated setups. With easy-to-use tools, smaller cities can now produce polished live streams, podcasts, and remote productions without relying on full AV departments. This is especially useful for government agencies looking to increase their social media and online presence with bite-sized, engaging video content.

4. Network Bonding for Reliable Field Streaming

If your city’s streaming efforts have been plagued by unreliable internet connections, there’s good news. Network bonding solutions, such as those offered by Teradek, are helping municipal teams stream live from the field with confidence. By combining multiple internet sources—like 4G, 5G, Wi-Fi, and even satellite connections—these tools ensure a stable, high-quality stream no matter where your events are taking place. Whether you’re broadcasting a local sports game or a community event, this technology helps guarantee your content reaches residents without frustrating interruptions.

Why You Should Listen

It’s amazing to see all the cutting-edge technology that's now becoming more accessible to cities. Whether it’s live streaming high school sports or city council meetings, the right tools can help you serve your community better.

If your team has been struggling with live streaming, remote production, or even audience engagement,  listen to this special episode of GVP to hear real-world strategies that will help you overcome those challenges—without needing massive budgets or tech expertise.

And hey, if you’ve been listening to GVP regularly and you find this content valuable, please like, subscribe, and share it on your favorite listening platforms. Thanks so much!

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